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The iPhone PR Problem
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"It's official. Consumer Reports' engineers have just completed testing the iPhone 4, and have confirmed that there is a problem with its reception," the esteemed product-testing group wrote Monday on its blog. "Due to this problem, we can't recommend the iPhone 4."

After a decade of hit products that made Apple the cutting-edge darling of the mobile and computing world, the rollout of the iPhone 4 has been an atypical and ugly scratch on the company's glowing image. From a lost prototype of the device that slipped into the hands of a technology blog to what some have called a tone-deaf response to the new phone's reception problems, the knocks have kept on coming. Today, Steve Jobs and his Cupertino, California-based company hope to set things to rights with a news conference expected to address the drumbeat of complaints, and bad press, about the iPhone 4's antenna. One of the new phone's vaunted features is its sleek design, nearly 25 percent thinner than its most recent predecessor. That's achieved, in part, by snaking the antenna through a metal band around the edges of the phone. Analysts determined that holding the band in a certain spot leads to interference, causing weakened reception and, sometimes, dropped calls.

Perhaps as a result of the bad press, Apple's stock has taken a hit. During the past week, shares were down about 1.5 percent, and they'd dropped 8 percent overall since the iPhone 4 came out in late June.

Question: What should Apple CEO Steve Jobs tell consumers at the press conference today and what should Apple offer to all of the iPhone 4 owners?


 

Comments (18)Add Comment
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written by gwen, July 16, 2010
he should give everyone there money back.
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written by David, July 16, 2010
I have already returned mine and got all my money back. I will wait for them to fix the hardware and buy another one. I love my Apple products but refuse to own something that requires a stupid case to fix the problem.
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written by JD, July 16, 2010
Shumer couldn't get Toyota, or Wal-Mart, so he's going after Apple. I guess they didn't pay his 'pretection fee' to keep them off his radar. Anything to do with free-enterprise, this gov't is dead-set against. Make a profit? BAD...concoct some problem, so we can move in and set up new regulations!....

if the phone is so bad, then where are the consumer complaints? They sold over 3,000,000 in the past 4 weeks, so surely customers would be compalining, but all we hear is Shumer puffing his chest, and the panzi's at Consumer Reports going back on ther recommendation. Sounds all like a setup, just like before.
smilies/angry.gif
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written by Kathy, July 16, 2010
I picked up my phone on Tuesday and have dropped nearly every call I have been on. If I use my head phones with the microphone it is slightly better, but have dropped calls that way as well.

I have 30 days and if Apple does not come up with a solution before that is up, I will be returning this phone. My original 3G had poor reception in some areas, but was far better than this iphone 4.
I'm coming from the original iPhone and loving it.
written by MarcBlakePhotography.com, July 16, 2010
The i4 is amazing. Heck... who needs it for phone calls. I'm a photographer and it's making me money!
iphone
written by This e-mail address is being protected from spambots, you need JavaScript enabled to view it , July 16, 2010
Anyone who could afford the iphone should just enjoy what they have. Some people don"t know where their next meal is coming from. PaPa
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written by Gary, July 16, 2010
Toyota ... now Apple ... where will it lead.

Simple solution for Jobs and Apple - apologize, offer return with money back OR free bumper, go back to redesign.
How did they fail in testing and QC?
Apple will survive this. (So will Toyota.)
Okay - back to messing around and wasting time on Windows ...
Staff Specialist, Assistant to the Department Manager, Lori Siders
written by Tony J. Avila, July 16, 2010
I have been lied to by both AT&T and Apple...and noone can help me....I originally lost my 1st generation IPhone...and was conned into signing a two year contract to get another phone from AT&T this was on May 23, 2010....so I got the IPhone 3Gs...and paid $199.00 for it...a week later I had to return the phone back...because I was having a lot of problems with my supposed new phone...could not download music or ring tones to the phone...so I went back to AT&T store at the Whitwood Mall in Whittier, CA, and wanted to cancel my contract and go with Verizon (they have a similar phone) ...and they exchanged my phone for another IPhone 3GS...I then saw that the IPhone 3Gs was priced at $149.00 for a two year contract...I asked about this and was told that it would be better for me if I waited and got the IPhone 4....and was told to come back a week later....I did go back a week later..and was told by AT&T that their system was overloaded and could not take any new sales...the the deadline had been extended...for me to come back...I did come back on June 30, 2010...and was then told that I had to buy the IPhone 4...and the I had a two week period that I had to wait to get the phone...and that I had to get a credit card to do this...(not a debit card)...I don't use credit cards....but I was never told this....I also called At&T customer service...and they could not help me...was told that this was Apple's problem...not theirs....augh....what can I do...I feel like I have jipped...and lied to by everyone...someone please help...todate I was never able to get the IPhone 4...and still have the IPhone 3Gs..and was told that I could not cancel my contract...because I was over the 30 day mark....I am really disapointed in both AT&T and Apple.

Tony Avila 626.405.5934
President Gemini Customs
written by Marc Morganti, July 16, 2010
Apple and AT&T a very bad combination. It is the promise of good service that does not deliver.

Good luck to all of you that fell for the lie.....just like me.
Administrative Manager, Emory University
written by Cindy, July 16, 2010
He should tell people that they know about the problem and will have a 'fix' available soon. Also, if he really wants Apple's stock to go up and he would say that they are going to release the Netflix application and they would allow Adobe Flash player. But no, that would mean Itunes would not be getting $1.99 per episode. I love my Iphone but I am sick and tired of them holding me hostage to ALL of the technology that is availabe!
what will he say?
written by Tim Palmer, July 16, 2010
He will say, "ha ha losers, I'm canceling the return policy, not offering any fixes and announcing
the iPhone 5 in two months that will sell for twice the price!"

And the lemmings will flock to the Apple store with their Starbucks coffee and credit cards in hand.


.
Fabricated Problem
written by Richard Peterson, July 16, 2010
The new iPhone my family bought works fantastic and is a stellar product. We've third to reproduce the problem, and it just doesn't happen. Obviously, this is a case of lawyers and greed trying to steal money from a successful company. Consumer Reports is obviously a corrupt and dis-honest company, whom I will never trust again.
In the words of our illustrious President...
written by Andy, July 16, 2010
FIX THE DAMN THING!smilies/cheesy.gif
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written by Free American, July 16, 2010
Return to hard wire, and you will cut down on traffic accidents.
98 say ok
written by John a, July 16, 2010
I have been Apple Mac guy son e 1984 and my son has an iPhone 4. I still have the 3.
He loves it and I reach him ok. He was offered $1,OO0 for it and didn't take it.
Only 2 percé t returned the m. - how Manu black errors go o. The recycling bin? Cutting edge has it's risks, but there is already a fix. The c et campaign was obnoxious. Find me a better phone. I didn't think so!
ya bunch of whiners - everyone loves to attack Apples success...
written by rob, July 16, 2010
If any of you people bitching had ever taken the time to learn what has gone into the making of this amazing technology you might understand how something so advanced *might* have a few glitches - would you rather be using the crappy phones the telcos have dished out until Apple invented something new? At least Apple takes some risks and invents new stuff unlike most companies in the computer/technology field...

If you want to know the problem with the iPhone 4 it is clearly explained here - http://www.apple.com/pr/librar...etter.html

Read about AT&T's drop-out problem in the latest edition of Wired Magazine - not Apples fault the carrier doesn't keep up with the bandwidth demanded by millions of iPhone users.
reply
written by Tamra20Rodriquez, July 19, 2010
Cars and houses are not cheap and not everyone can buy it. However, home loans are created to help people in such situations.
Technology Challenged
written by Ladidy, August 04, 2010
A free phone for their friends who are techology challenged....I can barely use my flip phone.

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